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HockeyStack - 用于传入B2B收入的操作系统。

HockeyStack通过帮助B2B公司记录和理解客户与他们的营销、销售代表、客户成功经理和产品的每一次互动,提升了销售结果。

我们使用自己的跟踪脚本和与B2B GTM技术堆栈的本地集成,将每个客户接触点从广告展示到成功交易再到升级进行了全面的映射。

建立这个真实来源使我们能够提供以前隐藏的洞察力,从而产生增量收入,例如:

- 部署营销预算:“向这个受众推出这个广告活动,以产生XM美元的销售线索”
- 用正确的信息针对正确的账户:“这些账户最有可能转化,将它们放入这个邮件序列中”
- 提高销售线索的转化率:“Pied Piper已经8天没有访问网站了,给Jim打个电话”

【HockeyStack】 The operating system for inbound B2B revenue

HockeyStack improves sales outcomes for B2B companies by helping them record and understand every interaction their customers have with their marketing, sales reps, CSMs, and products.

We map every customer touchpoint from ad impression to closed won and to upsell using our own tracking script and native integrations to the B2B GTM tech stack.

Building this source of truth allow us to give companies previously hidden insights that generate incremental revenue, such as:

- Deploy marketing budget: \"Launch this ad campaign to this audience to generate $XM in pipeline\"
- Target the right accounts with the right messaging: \"These accounts have the highest likelihood to convert, put them on this email sequence\"
- Convert more of the pipeline: “Pied Piper hasn't visited the site for 8 days; give Jim a phone call”


https://hockeystack.com
https://zhijieshequ.com/post/xuTvdcVd
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